A Geelong Business Having a Crack
South Coast Products was built around a simple idea: help other businesses do better, and build a good family business by doing it.
One Local Bloke Having a Crack
South Coast Products didn't begin in a corporate boardroom. It began with one local Geelong bloke, a family man, seeing an opportunity and deciding to back himself.
After considerable experience with major Australian retailers including Coles and Bunnings, he'd developed a practical understanding of products, retail, supply and what makes a proposition work for the business actually serving the customer.
When he looked at the pool industry, he saw an opportunity. Pool builders, retailers and service businesses work hard to win customers and build relationships. They also need to make a healthy margin on the products they supply.
Could South Coast Products supply a world-class product at a consistently competitive price and leave more margin in the hands of the businesses doing the work?
And could it build a good, sustainable family business by doing exactly that? That became the opportunity worth having a crack at.
Helping Other Businesses Do Better
There isn't a complicated corporate philosophy behind South Coast Products. We want to make a fair living. But we believe the best way to do that is by creating genuine value for the businesses that choose to buy from us.
If a pool builder can make a little more margin on a filter media change, that's a win.
If an independent pool retailer can improve their margin while continuing to offer their customers a world-class product, that's a win.
If a distributor can buy more efficiently and remain competitive, that's a win.
And if South Coast Products can build a sustainable business and support a family by helping make those things happen, that's a win too.
We Do Better When Our Customers Do Better.
A Geelong Business With Community at Its Heart
South Coast Products is proudly Geelong. Being a local, family-oriented business influences the kind of company we're trying to build.
We believe in relationships.
We believe in supporting other businesses.
We believe in being straightforward with people, doing what we say we're going to do and building relationships that last.
As South Coast Products grows, we'd like that success to create opportunities to support the community around us. We're not trying to pretend we're the biggest company in the industry.
We're Trying to Be a Good One.
A business our customers enjoy dealing with, our suppliers trust and our family can be proud of.
Keep It Simple
Source a world-class product.
Keep the business lean.
Supply consistently.
Price competitively.
Help our customers improve their profitability.
Build a sustainable family business ourselves.
Choose AURA
For customers wanting a ready-to-sell product, South Coast Products supplies AURA Glass Filter Media. AURA provides businesses with access to South Coast Products' fine and coarse glass filter media without needing to develop their own packaging or brand.
Or Put Your Own Brand on the Bag
Your Brand. Our Product.
For qualifying full-container customers, South Coast Products offers another opportunity. Instead of spending years promoting somebody else's product brand, pool retailers, builders, buying groups and distributors can enquire about having their own approved branding printed on the bags.
20kg
per bag
50 bags
per pallet
20 pallets
per container
1,000 bags
per container
20,000kg
per container
For businesses that have already done the hard work of winning the customer and building the relationship, private label provides an opportunity to put their own business and brand in front of that customer.
Local Values. National Supply.
We're proudly Geelong based, but our customers don't have to be.
South Coast Products supplies pool businesses across Australia with AURA Glass Filter Media, wholesale pallet quantities, container supply and qualifying Private Label solutions.
As we grow nationally, we want to keep the values the business started with:
Work hard. Treat people properly. Supply a great product. Help our customers do better. Make a fair living. And give something back along the way.
Meet Us at SPLASH! 2026
South Coast Products will be exhibiting at SPLASH! 2026 — Australia's premier pool and spa industry trade event. Come and see us at Booth 137 to discuss your supply requirements, view product samples, and talk to our team.
Want to Have a Crack With Us?
Whether you're looking for AURA Glass Filter Media, wholesale pallet supply, a full container or the opportunity to put your own brand on the bag, we'd like to hear from you.